Twitter chatter
When was the last time you went a whole day without hearing or reading about Twitter? How does that make you feel? Either way, trying to see the peak of the media's love affair with Twitter is proving just as difficult as seeing the bottom in this economy, perhaps more.
Over the last few days, Ashton Kutcher beat CNN to 1 million followers. Oprah joined Twitter. Shaq was around to tell her she was doing it wrong.
This party's just getting started.
As Twitter dives deeper into the mainstream, I can't help but feel excited. Yes, the ranks of people sick of Twitter are growing as well, but that's just validation through disgust. What's interesting is that, technologically speaking, Twitter's core offering is so handicapped. How is it that, business model or not, they got to where they are today?
The secret sauce is the user experience. As a startup entrepreneur, I know all too well that it's laughably unfeasible to out-engineer Google. At the same time, I think startups can leverage the fundamental philosophy of competing on user experience as opposed to rocket science and outmaneuver the deadly combination of geniuses and resources. The easier something is, the more people will do it. More people doing it means more haters and more noise, but that's a welcome problem to have from a business perspective.
