No BS branding (this is genius)
How do you cut through the clutter, call out others' BS, and save money on your branding at the same time?
Based on the work they did for Brooklyn Fare, the folks over at Mucca Design sure know how. Check out the following video:
My personal favorites have to be the coffee cups...take that, Starbucks! And the morals of this story, since I couldn't choose just one:
- It's true you often get what you pay for, but saving money doesn't always have to mean making sacrifices.
- Cost has very little to do with sincerity, humor, and ingenuity.
- Though we may think we understand the concept of "less is more," implementing it is a whole other story.
via Holy Kaw!
