It's not real, butt who cares?
In an alternatively flavored move, MSI shows us one of the first lessons of marketing - perception over reality.
Regardless of whether you believe this video (or the evolutionary need for precision glute clamping) is real, you probably got the idea that this laptop is very thin. That's a success in terms of getting the message across. On a good day, you might be able to consider something like this "branded entertainment," and on a not-so-good day this could just be simply offensive.
Likely unacceptable for broadcast television yet perfectly at home on YouTube, this video also demonstrates that jackassery and poor taste can be easily compounded into what we call online marketing. Even though I'm not one to argue with the millions of views it looks like this video may get (measurable results, right?), this is what happens when marketers stop thinking about sales. I'm sure the production of the video was a blast for some, though I can't help but wonder if the price for eyeballs is perhaps too high. As a brand, do you think twice about being known as the guys who make the butt laptops? I get that this could be a play for MSI to be "top of mind," or even "relevant with today's youth," but is it too outrageous to consider the fact that this video may actually be hampering - not helping - sales of the product?
All things considered - there's probably a very good reason you don't see Apple do this with the Macbook Air.
