A quick example of brand power
Location-based services are all the rage these days, so this is a pretty interesting comparison:
Personally, I don't use either of these services (after seeing the PleaseRobMe.com project). I also have no idea who has the better product, but it sure looks like Foursquare wins on brand power.
Interestingly, the number of results for "gowalla" alone are pretty close to the number of results for "foursquare and gowalla". Being defined by a competitor is a scary thing, especially if you consider how that's 5 times more than the results for "gowalla and foursquare".
There's nothing saying that there can only be one site to rule them all, but it seems pretty clear what the benchmark is.
